POSITIONED
Creative Strategy for Bold, Brave Brands
We help founders grow through brand clarity, sharp positioning, and creative marketing angles that spark engagement, loyalty, and faster growth — without burnout.
We help founders grow through brand clarity, sharp positioning, and creative marketing angles that spark engagement, loyalty, and faster growth — without burnout.
We build brands with clarity, courage, and creativity.
We build brands with clarity, courage, and creativity.
Every offer, every post, every product — strategically Positioned to stand out and sell better.
Every offer, every post, every product — strategically Positioned to stand out and sell better.
1+
1+
Creative campaigns launched
From quirky hooks to full content strategies, we’ve tested what works — across platforms and industries.
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1+
Creative campaigns launched
From quirky hooks to full content strategies, we’ve tested what works — across platforms and industries.
15+
15+
Brands built from scratch
From niche e-commerce to digital apps, we know how to craft stories that stick.
15+
15+
Brands built from scratch
We support founders to make their mark
15+
15+
Brands built from scratch
From niche e-commerce to digital apps, we know how to craft stories that stick.
1+
1+
Years of marketing & brand experience
From global brands to indie launches, we combine strategic thinking with creativity.
1+
1+
Years of marketing & brand experience
From global brands to indie launches, we combine strategic thinking with creativity.
SHOWCASE
SHOWCASE
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[01]
Our Work
Our Work
©2025
©2025
A curated selection of brand and content projects — built in-house from scratch.
From product positioning to storytelling and strategy, each project reflects our obsession with brands that stand out and stick.
A curated selection of brand and content projects — built in-house from scratch.
From product positioning to storytelling and strategy, each project reflects our obsession with brands that stand out and stick.
Medieval merch that actually sells. A quirky e-commerce brand built on obscure medieval art and strong niche positioning.
Thoughtfully curated, screen-free travel kits designed to inspire calm, creativity, and connection on the go.
Turning picky eaters into healthy heroes. A kids' app project promoting healthy eating through storytelling, gamified quests, and positive reinforcement.
A baby and toddler sensory playgroup. We helped A Sense of Fun refine its messaging, build a brand identity rooted in community and joy, and develop a practical marketing strategy.
WHO ARE WE?
WHO ARE WE?
Creative Strategy With a Sharp Edge
Positioned is a boutique creative studio helping bold, brave founders grow brands that actually stick. We turn vague ideas into clear brand identities, and lost followers into loyal customers — all through personality-led positioning and standout marketing angles.
For indie brands who don’t want to blend in.
Positioned is for founders, creatives, and small businesses ready to stop posting blindly and start standing out. You’ve got the passion and the product — but the strategy, story, or scroll-stopping content? That’s where we come in.
Why work with us?
Because we don’t do fluff. We craft brand strategies with bite — designed to position you sharply in your niche, connect with your audience, and drive growth that feels authentic. No trendy templates. Just thoughtful, personality-packed work that actually works.
Designed for Indie Brands & Creative Businesses (and Beyond)
At Positioned, we champion:
Indie brands and creative businesses — from boutique shops and handmade labels to kids’ brands, cafés, wellness studios, and artists.
Small to mid-sized businesses who want to:
Build or refresh a distinct, memorable brand identity
Attract more of the right clients through sharper positioning
Develop a content strategy that feels intentional and aligned
We’re especially in tune with:
Business owners who are open-minded and genuinely passionate about what they do
Brands feeling stuck with visibility, messaging, or direction
Entrepreneurs who want thoughtful strategy — without the corporate fluff
If that sounds like you, welcome — you’re in the right place.
Who’s Behind Positioned?
Creative Strategy With a Sharp Edge
Positioned is a boutique creative studio helping bold, brave founders grow brands that actually stick. We turn vague ideas into clear brand identities, and lost followers into loyal customers — all through personality-led positioning and standout marketing angles.
For indie brands who don’t want to blend in.
Positioned is for founders, creatives, and small businesses ready to stop posting blindly and start standing out. You’ve got the passion and the product — but the strategy, story, or scroll-stopping content? That’s where we come in.
Why work with us?
Because we don’t do fluff. We craft brand strategies with bite — designed to position you sharply in your niche, connect with your audience, and drive growth that feels authentic. No trendy templates. Just thoughtful, personality-packed work that actually works.
Hi, I’m Liz — a brand strategist and creative marketer with 15+ years of experience helping indie brands grow through scroll-stopping strategy and content. I hold an MSc in Marketing from Edinburgh Napier University and have worked with global brands like Always, Aussie, and Samsung, as well as high-growth startups like Boost Surfing.
Over the years, I’ve developed a sharp eye for what makes a brand stick. I’ve managed communities, created content that converts, and helped shape the digital voice of both household names and emerging businesses.
Today, I focus on building bold, personality-driven brands — both for myself and others. I run several of my own ventures, including:
Ars Jocularis – a medieval-themed merch brand rooted in niche positioning and community storytelling
Healthy Heroes – a mission-driven kids’ app teaching healthy eating through gamified quests
These brands serve as living case studies of the positioning, content strategy, and creative direction I bring to clients.
I don’t do fluff, trends, or one-size-fits-all. I build brave brands with heart — and a plan. Whether you're launching from scratch or stuck in a sea of sameness, I’ll help you define your voice, sharpen your message, and connect with your audience in a way that actually lasts.
Hi, I’m Liz — a brand strategist and creative marketer with 15+ years of experience helping indie brands grow through scroll-stopping strategy and content. I hold an MSc in Marketing from Edinburgh Napier University and have worked with global brands like Always, Aussie, and Samsung, as well as high-growth startups like Boost Surfing.
Over the years, I’ve developed a sharp eye for what makes a brand stick. I’ve managed communities, created content that converts, and helped shape the digital voice of both household names and emerging businesses.
Today, I focus on building bold, personality-driven brands — both for myself and others. I run several of my own ventures.
These brands serve as living case studies of the positioning, content strategy, and creative direction I bring to clients.
I don’t do fluff, trends, or one-size-fits-all. I build brave brands with heart — and a plan. Whether you're launching from scratch or stuck in a sea of sameness, I’ll help you define your voice, sharpen your message, and connect with your audience in a way that actually lasts.
Hi, I’m Liz — a brand strategist and creative marketer with 15+ years of experience helping indie brands grow through scroll-stopping strategy and content. I hold an MSc in Marketing from Edinburgh Napier University and have worked with global brands like Always, Aussie, and Samsung, as well as high-growth startups like Boost Surfing.
Over the years, I’ve developed a sharp eye for what makes a brand stick. I’ve managed communities, created content that converts, and helped shape the digital voice of both household names and emerging businesses.
Today, I focus on building bold, personality-driven brands — both for myself and others. I run several of my own ventures.
These brands serve as living case studies of the positioning, content strategy, and creative direction I bring to clients.
I don’t do fluff, trends, or one-size-fits-all. I build brave brands with heart — and a plan. Whether you're launching from scratch or stuck in a sea of sameness, I’ll help you define your voice, sharpen your message, and connect with your audience in a way that actually lasts.
WHAT WE OFFER
WHAT WE OFFER
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Services
Services
©2025
©2025
At Positioned, we help bold founders and small brands build the foundations of a standout business — with clear brand positioning, creative strategy, and content that actually converts.
No vague vision boards. No recycled templates. Just focused, personality-led strategy designed to make your brand unforgettable.
At Positioned, we help bold founders and small brands build the foundations of a standout business — with clear brand positioning, creative strategy, and content that actually converts.
No vague vision boards. No recycled templates. Just focused, personality-led strategy designed to make your brand unforgettable.
1
Brand Creation From Scratch
For dreamers, indie founders, and small business starters ready to build something real.
Brand Name & Tagline
Brand Identity
Logo
Brand Bio
1
Brand Creation From Scratch
For dreamers, indie founders, and small business starters ready to build something real.
Brand Name & Tagline
Brand Identity
Logo
Brand Bio
1
Brand Creation From Scratch
For dreamers, indie founders, and small business starters ready to build something real.
Brand Name & Tagline
Brand Identity
Logo
Brand Bio
2
Brand Identity & Positioning
Clarity before content. We uncover your brand’s angle and voice so you can confidently stand out.
Positioning Sprint
Persona
Voice
Story
2
Brand Identity & Positioning
Clarity before content. We uncover your brand’s angle and voice so you can confidently stand out.
Positioning Sprint
Persona
Voice
Story
2
Brand Identity & Positioning
Clarity before content. We uncover your brand’s angle and voice so you can confidently stand out.
Positioning Sprint
Persona
Voice
Story
3
Instagram Strategy Kit
Not just content — content that converts. We rework your feed, Reels, and stories to reflect your brand.
Audit
Plan
Reels Hooks
10 Templates
3
Instagram Strategy Kit
Not just content — content that converts. We rework your feed, Reels, and stories to reflect your brand.
Audit
Plan
Reels Hooks
10 Templates
3
Instagram Strategy Kit
Not just content — content that converts. We rework your feed, Reels, and stories to reflect your brand.
Audit
Plan
Reels Hooks
10 Templates
4
Full Creative Strategy
For founders ready to go all-in. Everything you need to market your brand with clarity and soul.
Positioning
Content Pillars
Ad & Influencer Ideas
4
Full Creative Strategy
For founders ready to go all-in. Everything you need to market your brand with clarity and soul.
Positioning
Content Pillars
Ad & Influencer Ideas
4
Full Creative Strategy
For founders ready to go all-in. Everything you need to market your brand with clarity and soul.
Positioning
Content Pillars
Ad & Influencer Ideas
5
Social Media Management
Execution support for existing clients who need ongoing content or help implementing strategy.
Strategy
Content Plan
Copywriting
Visuals
5
Social Media Management
Execution support for existing clients who need ongoing content or help implementing strategy.
Strategy
Content Plan
Copywriting
Visuals
5
Social Media Management
Execution support for existing clients who need ongoing content or help implementing strategy.
Strategy
Content Plan
Copywriting
Visuals
HOW WE WORK
HOW WE WORK
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[03]
Process
Process
©2025
©2025
To ensure a seamless and effortless briefing on your side we have set up a simple and efficient process that will help us get started working together as quickly as possible
To ensure a seamless and effortless briefing on your side we have set up a simple and efficient process that will help us get started working together as quickly as possible
1
Discovery Call
We start with a casual, no-pressure call to understand your goals, your product, and where you’re stuck — so we can build a clear plan that actually fits.
2
Deep Dive & Research
We audit your brand, analyse your niche, and dig into what makes your product different. From competitor angles to audience behaviours, we uncover the story worth telling.
3
Strategy & Creative Direction
This is where the magic happens. We craft your brand positioning, story, and messaging — along with campaign or content ideas that align with your business goals.
4
Feedback & Refinement
You get a full strategy report or content plan, and we tweak it based on your input. Clear, collaborative, and fast.
5
Optional Execution Support
Need help bringing it to life? We can support with content creation, templates, or connect you with creative partners to implement everything beautifully.
1
Discovery Call
We start with a casual, no-pressure call to understand your goals, your product, and where you’re stuck — so we can build a clear plan that actually fits.
2
Deep Dive & Research
We audit your brand, analyse your niche, and dig into what makes your product different. From competitor angles to audience behaviours, we uncover the story worth telling.
3
Strategy & Creative Direction
This is where the magic happens. We craft your brand positioning, story, and messaging — along with campaign or content ideas that align with your business goals.
4
Feedback & Refinement
You get a full strategy report or content plan, and we tweak it based on your input. Clear, collaborative, and fast.
5
Optional Execution Support
Need help bringing it to life? We can support with content creation, templates, or connect you with creative partners to implement everything beautifully.
1
Discovery Call
We start with a casual, no-pressure call to understand your goals, your product, and where you’re stuck — so we can build a clear plan that actually fits.
2
Deep Dive & Research
We audit your brand, analyse your niche, and dig into what makes your product different. From competitor angles to audience behaviours, we uncover the story worth telling.
3
Strategy & Creative Direction
This is where the magic happens. We craft your brand positioning, story, and messaging — along with campaign or content ideas that align with your business goals.
4
Feedback & Refinement
You get a full strategy report or content plan, and we tweak it based on your input. Clear, collaborative, and fast.
5
Optional Execution Support
Need help bringing it to life? We can support with content creation, templates, or connect you with creative partners to implement everything beautifully.
PRICING
Brand Positioning Sprint
€250
For businesses ready to define their unique voice and stand out with strategic brand clarity.
A 1:1 call + full report that outlines:
Unique angle vs competitors
Ideal customer persona
Brand story & voice
Product USPs and hook ideas
Campaign angle examples
Brand Positioning Sprint
€250
For businesses ready to define their unique voice and stand out with strategic brand clarity.
A 1:1 call + full report that outlines:
Unique angle vs competitors
Ideal customer persona
Brand story & voice
Product USPs and hook ideas
Campaign angle examples
Brand Positioning Sprint
€250
For businesses ready to define their unique voice and stand out with strategic brand clarity.
A 1:1 call + full report that outlines:
Unique angle vs competitors
Ideal customer persona
Brand story & voice
Product USPs and hook ideas
Campaign angle examples
Brand Creation Package
€800–€1200
For founders at day one. You’ve got the idea — we’ll build the brand. From naming and visuals to your voice, story and positioning, we’ll help you create a brand that feels right and makes sense strategically. Perfect for new business owners, indie creators, or second-time founders launching something new.
1:1 Discovery Call
Brand Name Ideas + Domain Check
Tone of Voice + Personality Guide
Visual Direction (colours, style, vibe)
Logo Design
Brand Story & Messaging
Brand Creation Package
€800–€1200
For founders at day one. You’ve got the idea — we’ll build the brand. From naming and visuals to your voice, story and positioning, we’ll help you create a brand that feels right and makes sense strategically. Perfect for new business owners, indie creators, or second-time founders launching something new.
1:1 Discovery Call
Brand Name Ideas + Domain Check
Tone of Voice + Personality Guide
Visual Direction (colours, style, vibe)
Logo Design
Brand Story & Messaging
Brand Creation Package
€800–€1200
For founders at day one. You’ve got the idea — we’ll build the brand. From naming and visuals to your voice, story and positioning, we’ll help you create a brand that feels right and makes sense strategically. Perfect for new business owners, indie creators, or second-time founders launching something new.
1:1 Discovery Call
Brand Name Ideas + Domain Check
Tone of Voice + Personality Guide
Visual Direction (colours, style, vibe)
Logo Design
Brand Story & Messaging
Full Creative Strategy
€600-€1000
For founders who want strategy, storytelling, and scroll-stopping ideas — all in one.
Brand Positioning
Content pillars
Creative briefs
Ad hooks
Influencer angles
Campaign suggestions
Full Creative Strategy
€600-€1000
For founders who want strategy, storytelling, and scroll-stopping ideas — all in one.
Brand Positioning
Content pillars
Creative briefs
Ad hooks
Influencer angles
Campaign suggestions
Full Creative Strategy
€600-€1000
For founders who want strategy, storytelling, and scroll-stopping ideas — all in one.
Brand Positioning
Content pillars
Creative briefs
Ad hooks
Influencer angles
Campaign suggestions
More Ways We Can Help
More Ways We Can Help
For one-off support, strategy checks, or content help, we offer flexible mini services too
For one-off support, strategy checks, or content help, we offer flexible mini services too
Instagram Strategy Kit
€150–€300
TikTok Content Starter
From €200
Pinterest/Blog Content Plan
From €150
Shopify/Framer Site Setup
€400–€700
Website Copywriting
From €250
Ad Hook & Caption Packs
€120
Reels Content Plan
From €150
Mini Strategy Audit
€90
Insights
Insights
It’s the perception you create that differentiates you from everyone else.
The Myth of “Appealing to Everyone”.
Minimalist branding is about focusing on what matters most.