SMALL BUSINESS MARKETING CONSULTANT IRELAND
Marketing support for small businesses ready to grow.
You know your business. We help you make sure your marketing reflects how good it is.
When you’re the owner, the sales team and the person posting on Instagram, marketing can become whatever you have time for. Positioned gives Irish founders and small business owners practical strategy and creative support — without needing an in-house marketing team.
Too many marketing jobs. Not enough hours.
You post when there’s a spare moment, but there’s no clear plan behind it. Your website doesn’t explain the offer as well as you do in person. You have ideas for a launch, a newsletter or better content — but customer work comes first. And when a new channel appears, it’s hard to know whether it deserves your time.
The answer isn’t automatically more marketing. It’s deciding what matters now, what can wait and what you can realistically keep doing. That’s where an outside marketing partner can help.
Support that joins the dots
Strategy: choose your priorities
Start with the offer you want to sell, the people you want to reach and the time you have available. We help turn that into a focused direction for your channels and campaigns, rather than a long wish list you can’t action.
Content and social media: know what to say
Give your content a job: explain an offer, answer a buying question or show how your business works. Support can include content pillars, post ideas, captions, templates and Instagram planning. For existing clients who need help implementing the strategy, ongoing social media support can be discussed.
Websites and messaging: make the next step clear
Help visitors understand what you do, who it’s for and how to enquire or buy. Positioned offers website copywriting and Shopify or Framer site setup support. We’ll agree what your site actually needs before defining the work — whether that’s clearer service copy or support with a new site.
A defined project or a helping hand over time?
Choose a one-off project when you have a specific sticking point: an unclear message, a content plan to build or website copy to write. We agree a focused brief and what you’ll receive, so you can put the work to use yourself.
Ongoing support may suit existing clients who have a strategy but need help keeping content moving. We can discuss the channels, responsibilities and review points that fit your business. It isn’t about outsourcing every decision: you bring the business knowledge, and we help translate it into consistent marketing.
A simple way to get moving
01 / Talk about the business
Tell us what you sell, who buys it and what feels stuck. Bring your website or social links and the goal you’d like marketing to support. You don’t need a polished brief.
02 / Agree the useful work
We look at your current marketing and agree the priorities, scope and responsibilities. You’ll know what we’re working on and what input we need from you before the project begins.
03 / Create, refine and put it to use
We develop the agreed strategy, copy or content, then refine it with your feedback. You leave with a clear next step: implement it yourself, work with your team or discuss further support.
Built around real businesses, not generic advice
Positioned’s portfolio includes founder-led ventures that connect brand strategy with day-to-day content and product decisions. These are examples of the approach, not a promise of particular results.
Ars Jocularis / A niche worth speaking to
Positioned founder Liz’s medieval-themed merchandise brand is rooted in niche positioning and community storytelling. For a small business owner, it shows why choosing a specific audience can give product descriptions, content and creative decisions a more coherent direction.
Healthy Heroes / A story people can experience
Another of Liz’s ventures, Healthy Heroes is a children’s app that teaches healthy eating through gamified quests. It connects a clear mission with storytelling and the product itself — a reminder that marketing works best when it reflects what the business actually offers.
A few things you might be wondering
Can you help if I don’t have a marketing team?
Yes. The work is shaped around owners and founders who need outside support. We agree what Positioned will handle and what needs your input, so the plan fits the time and resources you actually have.
Can we start with just one thing?
Yes. A focused project can be a sensible starting point: clearer messaging, a content plan or website copy, for example. We’ll discuss the problem first and agree a scope rather than adding services you don’t need.
Do I need to be on every social platform?
No. Choose channels based on where your customers spend time, what you need to communicate and what you can maintain. A useful plan may involve doing fewer things more consistently, rather than opening more accounts.
How much will the work cost?
The cost depends on the agreed scope and whether you need a defined project or implementation support. Share your priorities and available budget when you enquire so we can discuss an appropriate scope before you commit.
Do you work with small businesses across Ireland?
This support is for Irish small businesses, not only those in Dublin. Let us know where you operate, whether you sell locally or online and which customers you want to reach. Those details help shape the right marketing priorities.
Useful thinking before you start
You don’t need to figure it all out first.
Tell us what your business does, share a website or social link and explain the one marketing problem you’d most like to solve. We’ll start there — with a practical conversation about what would help.