Ars Jocularis
Ars Jocularis
DURATION
DURATION
CLIENT
CLIENT
PROJECT OVERVIEW
PROJECT OVERVIEW
Ars Jocularis is a whimsical art brand blending medieval marginalia with modern humour. Built around quirky, offbeat designs printed on phone cases, stickers, and accessories, it transforms strange historical illustrations into viral-worthy collectibles for a niche audience of history lovers, nerds, and the wonderfully weird.
Ars Jocularis is a whimsical art brand blending medieval marginalia with modern humour. Built around quirky, offbeat designs printed on phone cases, stickers, and accessories, it transforms strange historical illustrations into viral-worthy collectibles for a niche audience of history lovers, nerds, and the wonderfully weird.
The Challenge
The Challenge
In a saturated print-on-demand market, Ars Jocularis needed to stand out — without relying on trends or generic aesthetics. The brand had to appeal to a niche audience, communicate its unusual medieval theme clearly, and convert that curiosity into sales through compelling social content and strong visual storytelling.
In a saturated print-on-demand market, Ars Jocularis needed to stand out — without relying on trends or generic aesthetics. The brand had to appeal to a niche audience, communicate its unusual medieval theme clearly, and convert that curiosity into sales through compelling social content and strong visual storytelling.
WHAT WE DID
WHAT WE DID
We created a distinct visual and verbal identity grounded in medieval humour, irony, and art history. This included developing a bold tone of voice, a content-first Instagram and TikTok strategy focused on educational entertainment, and SEO-friendly product listings for Etsy and Shopify. Through daily short-form videos, Pinterest expansion, and blog content, we turned niche historical art into a growing community and a revenue-generating brand.
We created a distinct visual and verbal identity grounded in medieval humour, irony, and art history. This included developing a bold tone of voice, a content-first Instagram and TikTok strategy focused on educational entertainment, and SEO-friendly product listings for Etsy and Shopify. Through daily short-form videos, Pinterest expansion, and blog content, we turned niche historical art into a growing community and a revenue-generating brand.
