Mindful Minis
Mindful Minis
DURATION
DURATION
CLIENT
CLIENT
PROJECT OVERVIEW
PROJECT OVERVIEW
Mindful Minis is a dropshipping brand offering screen-free travel activity kits for kids. Focused on sensory toys, puzzles, and creative play, each kit is designed to keep little ones engaged during flights, car rides, or restaurant waits — without the need for tablets or phones. It’s mess-free, meltdown-free entertainment for modern families on the go.
Mindful Minis is a dropshipping brand offering screen-free travel activity kits for kids. Focused on sensory toys, puzzles, and creative play, each kit is designed to keep little ones engaged during flights, car rides, or restaurant waits — without the need for tablets or phones. It’s mess-free, meltdown-free entertainment for modern families on the go.
The Challenge
The Challenge
Parents want calm, screen-free travel — but most options are bulky, uninspiring, or hard to organise. Mindful Minis needed to position itself as both practical and fun, with an eco-conscious slant and appeal to parents who value simplicity. As a new brand with no social presence, it also had to generate trust quickly through product-focused ads.
Parents want calm, screen-free travel — but most options are bulky, uninspiring, or hard to organise. Mindful Minis needed to position itself as both practical and fun, with an eco-conscious slant and appeal to parents who value simplicity. As a new brand with no social presence, it also had to generate trust quickly through product-focused ads.
WHAT WE DID
WHAT WE DID
We developed a clear brand message around “joyful travel without screens” and designed a minimalist Shopify store optimised for mobile. The launch strategy included short-form UGC-style ads highlighting real-life use and benefits, supported by copy designed for high-converting paid traffic. Rather than building socials first, the brand focused on performance-led creative to validate product-market fit.
We developed a clear brand message around “joyful travel without screens” and designed a minimalist Shopify store optimised for mobile. The launch strategy included short-form UGC-style ads highlighting real-life use and benefits, supported by copy designed for high-converting paid traffic. Rather than building socials first, the brand focused on performance-led creative to validate product-market fit.
