Healthy Heroes App
Healthy Heroes App
DURATION
DURATION
CLIENT
CLIENT
Digital Design
Digital Design
Marketing & Strategy
Marketing & Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
Healthy Heroes is a gamified app designed to encourage kids to eat more fruits and vegetables — no nagging required. Through cute customisable characters, daily quests, and nutrition-based rewards, the app turns healthy eating into a fun, parent-supervised adventure. Built with both kids and caregivers in mind, it aims to improve family mealtimes one quest at a time.
Healthy Heroes is a gamified app designed to encourage kids to eat more fruits and vegetables — no nagging required. Through cute customisable characters, daily quests, and nutrition-based rewards, the app turns healthy eating into a fun, parent-supervised adventure. Built with both kids and caregivers in mind, it aims to improve family mealtimes one quest at a time.
The Challenge
The Challenge
In a digital world flooded with games and apps vying for kids’ attention, Healthy Heroes needed a strong mission-driven identity that balanced fun with purpose. It also had to appeal to two audiences: children (for engagement) and parents (for trust and buy-in). The project required a clear brand, playful visuals, and a marketing strategy to support both crowdfunding and organic growth.
In a digital world flooded with games and apps vying for kids’ attention, Healthy Heroes needed a strong mission-driven identity that balanced fun with purpose. It also had to appeal to two audiences: children (for engagement) and parents (for trust and buy-in). The project required a clear brand, playful visuals, and a marketing strategy to support both crowdfunding and organic growth.
WHAT WE DID
WHAT WE DID
We created a playful, mission-focused brand identity combining vibrant visuals with a clear UX for parents and kids. Social strategy focused on Instagram and TikTok Reels that highlight the app’s values, gameplay, and parenting tips. A Kickstarter campaign was developed alongside a Buy Me a Coffee funnel and teaser content to build anticipation pre-launch.
We created a playful, mission-focused brand identity combining vibrant visuals with a clear UX for parents and kids. Social strategy focused on Instagram and TikTok Reels that highlight the app’s values, gameplay, and parenting tips. A Kickstarter campaign was developed alongside a Buy Me a Coffee funnel and teaser content to build anticipation pre-launch.
