A Sence of Fun
A Sence of Fun
DURATION
DURATION
CLIENT
Lorna Duggan
CLIENT
Lorna Duggan
Logo Redesign
Logo Redesign
Marketing Strategy
Marketing Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
The founder of A Sense of Fun had a strong offering — weekly play sessions that kids loved — but struggled to fill spaces after summer. We worked together to define the brand personality, build local visibility, and create a clear strategy for growth.
The founder of A Sense of Fun had a strong offering — weekly play sessions that kids loved — but struggled to fill spaces after summer. We worked together to define the brand personality, build local visibility, and create a clear strategy for growth.
The Challenge
The Challenge
Despite positive feedback from attendees, attendance had dropped. The brand had no real visual identity or messaging, and past Instagram promotions weren’t converting. The goal was to help A Sense of Fun stand out locally and reconnect with past and new clients.
Despite positive feedback from attendees, attendance had dropped. The brand had no real visual identity or messaging, and past Instagram promotions weren’t converting. The goal was to help A Sense of Fun stand out locally and reconnect with past and new clients.
WHAT WE DID
WHAT WE DID
We started by developing a brand identity that felt warm, playful, and rooted in community — including colours, tone of voice, and personality traits that aligned with the founder’s vision. From there, we refined the messaging to make it clearer, more inviting, and aligned with what local parents were looking for. On Instagram, we carried out a full audit and made strategic improvements to the bio, highlights, and overall content direction. A 30-day content plan was created, centred around family-focused hooks that encourage shares and saves. We also introduced clear calls to action and leveraged the existing WhatsApp groups for more personal promotion. Finally, we outlined seasonal campaign ideas and high-converting reel formats to help the brand stay top-of-mind throughout the year.
We started by developing a brand identity that felt warm, playful, and rooted in community — including colours, tone of voice, and personality traits that aligned with the founder’s vision. From there, we refined the messaging to make it clearer, more inviting, and aligned with what local parents were looking for. On Instagram, we carried out a full audit and made strategic improvements to the bio, highlights, and overall content direction. A 30-day content plan was created, centred around family-focused hooks that encourage shares and saves. We also introduced clear calls to action and leveraged the existing WhatsApp groups for more personal promotion. Finally, we outlined seasonal campaign ideas and high-converting reel formats to help the brand stay top-of-mind throughout the year.
