A Sence of Fun
A Sence of Fun
DURATION
DURATION
CLIENT
Lorna Duggan
CLIENT
Lorna Duggan
Brand Identity
Brand Identity
Brand Creation
Brand Creation
Marketing Strategy
Marketing Strategy
PROJECT OVERVIEW
PROJECT OVERVIEW
A Sense of Fun is a sensory play studio based in Cashel, Co. Tipperary, designed as a calm, inclusive alternative to traditional soft play. The founder wanted to create a professionally informed environment where children of all abilities could play, regulate, explore and develop in a safe and welcoming space. We worked together to build not only the visual identity of the brand, but also a full positioning and launch strategy that would help the business stand out locally, build trust with parents, and generate strong long-term community engagement.
A Sense of Fun is a sensory play studio based in Cashel, Co. Tipperary, designed as a calm, inclusive alternative to traditional soft play. The founder wanted to create a professionally informed environment where children of all abilities could play, regulate, explore and develop in a safe and welcoming space. We worked together to build not only the visual identity of the brand, but also a full positioning and launch strategy that would help the business stand out locally, build trust with parents, and generate strong long-term community engagement.
The Challenge
The Challenge
The biggest challenge was positioning the business correctly. A Sense of Fun was far more than a “play centre” — it needed to feel calm, trusted, developmental and emotionally supportive, while still remaining warm, playful and commercially viable. The brand needed to: - appeal to both general families and parents of neurodivergent or sensory-sensitive children - avoid the chaotic “soft play” aesthetic - communicate professionalism and trust - create strong local awareness before launch - encourage repeat visits and long-term memberships - build community and word-of-mouth from day one The business also required a launch strategy capable of generating pre-bookings before opening and maintaining momentum after launch.
The biggest challenge was positioning the business correctly. A Sense of Fun was far more than a “play centre” — it needed to feel calm, trusted, developmental and emotionally supportive, while still remaining warm, playful and commercially viable. The brand needed to: - appeal to both general families and parents of neurodivergent or sensory-sensitive children - avoid the chaotic “soft play” aesthetic - communicate professionalism and trust - create strong local awareness before launch - encourage repeat visits and long-term memberships - build community and word-of-mouth from day one The business also required a launch strategy capable of generating pre-bookings before opening and maintaining momentum after launch.
WHAT WE DID
WHAT WE DID
We developed a full brand identity and strategic marketing system for A Sense of Fun, focused on long-term positioning, community growth and customer retention. The project included: - full brand positioning and messaging strategy - logo redesign and visual identity development - colour palette, typography and brand direction - branded merchandise concepts and uniform mockups - social media visual direction and Instagram grid concepts - launch marketing strategy and KPI roadmap - landing page strategy and booking funnel planning - email marketing and membership funnel concepts - referral and loyalty systems - gamification strategy (“Little Explorers Club”) - reward badges, loyalty cards and referral vouchers - local awareness strategy (Meta ads, flyers, cafés, schools, WhatsApp groups, local press and partnerships) The marketing approach focused heavily on emotional positioning, founder credibility, sensory-friendly messaging, parent pain points and community-building — helping transform the business from a local play concept into a premium family-focused sensory brand with strong long-term growth potential.
We developed a full brand identity and strategic marketing system for A Sense of Fun, focused on long-term positioning, community growth and customer retention. The project included: - full brand positioning and messaging strategy - logo redesign and visual identity development - colour palette, typography and brand direction - branded merchandise concepts and uniform mockups - social media visual direction and Instagram grid concepts - launch marketing strategy and KPI roadmap - landing page strategy and booking funnel planning - email marketing and membership funnel concepts - referral and loyalty systems - gamification strategy (“Little Explorers Club”) - reward badges, loyalty cards and referral vouchers - local awareness strategy (Meta ads, flyers, cafés, schools, WhatsApp groups, local press and partnerships) The marketing approach focused heavily on emotional positioning, founder credibility, sensory-friendly messaging, parent pain points and community-building — helping transform the business from a local play concept into a premium family-focused sensory brand with strong long-term growth potential.
